Build demand.
Paid media, SEO, AEO, GEO, social content, and conversion journeys that connect attention to action.
DARSHIT KACHA / DUBAI, UAESTRATEGY TO EXECUTION. END TO END.
A creative mind. A commercial edge.
Marketingmeetstechnology.
I build the connection between a brand people notice and a business that grows.
Darshit KachaTHE STRATEGIST. THE BUILDER.
THE PERSON CONNECTING IT ALL.
THE PERSON CONNECTING IT ALL.
CREATIVITY / COMMERCE / CODE
MEET YOUR NEXT
MARKETING + TECH GUY
MARKETING + TECH GUY
The strategist.
Marketing strategy + Creative direction + Digital transformation
SCROLL TO EXPLORE01 / THE BIGGER PICTUREA LITTLE STRATEGY. A LOT OF DOING.
I don’t stop
at the idea.
I connect the creative, commercial, and technical sides of a business.
That means shaping the strategy, building the digital experience, generating demand, and creating the systems that help sales teams follow through.
I lead teams of 30+ people across marketing, design, development, and operations. And when the work needs a builder, I roll up my sleeves and get into the detail.
AED 10M+
Business revenue supported
30+
People led across teams
8+
Business verticals supported
6+
Years of evolving expertise
Revenue supported through digital lead generation, CRM, automation, and sales enablement.
Build the engine.
Websites, e-commerce, CRM, analytics, and AI automation that make marketing work as a connected system.
Bring it to life.
Creative direction, brand identity, campaign assets, and production. Leading the team and delivering the detail.
02 / SELECTED WORKTHINK IT. BUILD IT. CONNECT IT.
The thinking.
The making.
The impact.
Three perspectives on my work: growing the business, connecting the systems, and bringing brands to life.
THE CONNECTED GROWTH MODEL01
BUSINESS8+VERTICALS
BRANDSEARCHPAID MEDIASALES + CRMBrand discoveryCommercial action
01 / STRATEGY & GROWTH
Many verticals.
One clear direction.
Connecting digital strategy, paid media, websites, and sales across Al Rama Group’s diverse business divisions.
FROM ENQUIRY TO OWNERSHIP02
A new enquiry
◎
Connected CRM4 companies. One structured approach.
QualifyRouteFollow up
People + processes + technology
02 / SYSTEMS & AUTOMATION
Every enquiry.
A clearer next step.
CRM implementation and practical workflows that connect customer handling, lead ownership, and consistent follow-up.
IDEA / DESIGN / DELIVERY03
MAKE
IT
MATTERCREATIVE THINKING IN ACTION.
IT
MATTERCREATIVE THINKING IN ACTION.
dk.
IDENTITY. CAMPAIGN. EXPERIENCE.
From the first idea to the final detail
03 / CREATIVE & PRODUCTION
From brand story
to the real world.
Visual identities, campaign assets, websites, signage, and print. A creative foundation shaped by real production experience.
The graphics illustrate my approach. Detailed client work is available for discussion, subject to confidentiality.
03 / INDUSTRY EXPERIENCEDIFFERENT MARKETS. SAME CURIOSITY.
Many industries.
Broader perspective.
I adapt the message, channel, and customer journey to the people who actually buy.
01
Automotive
Brand visibility, digital enquiries, and customer journeys for automotive products and services.
02
Building materials
Product communication and search visibility for construction and project-led markets.
03
Industrial products
Technical products translated into clear messaging for commercial buyers.
04
Consumer goods
Product storytelling, campaign creative, and digital experiences that support demand.
05
B2B trading
Digital acquisition connected to lead qualification, sales follow-up, and CRM workflows.
06
Transport & logistics
Rental enquiries, digital experiences, and customer processes for transport and equipment businesses.
07
Branding & print
Vehicle graphics, retail branding, signage, and artwork prepared for production.
08
Beverages
Product labels, campaign creative, and digital promotion across beverage brands.
EXPERIENCE ACROSS MARKETS
United Arab Emirates / Saudi Arabia / Kenya
04 / MY WORKING JOURNEYONE STEP ADDED TO THE NEXT.
FEB 2023 — PRESENT01
Al Rama International Traders Dubai, UAE
Head of
Digital Marketing
Leading digital marketing, transformation and business growth.
I lead the group’s digital vision, technology enablement and digital transformation across 8+ business verticals, including automotive, building materials, industrial products, consumer goods and B2B trading. Working with executive leadership and business-unit teams, I align digital initiatives with commercial objectives, customer experience and measurable growth.
- Develop growth strategies for brand positioning, lead generation, customer acquisition, retention and revenue.
- Oversee SEO, GEO, Google Ads, Meta Ads, LinkedIn Ads, content, social media, email marketing and online reputation.
- Manage websites and e-commerce across WordPress, Shopify, WooCommerce and custom platforms, including landing pages, funnels and customer journeys.
- Drive AI adoption, CRM workflows, chatbots, marketing automation and business process automation.
- Oversee UX, CRO, technical SEO, analytics, conversion tracking, dashboards, hosting, domains and business email systems.
- Manage and mentor marketers, developers, designers and project coordinators, connecting delivery with sales and business priorities.
- Support branding, vehicle and retail branding, signage, print production and large-format graphics.
- Use market research, competitor analysis, customer behaviour, KPIs, lead quality, conversion data and sales feedback to guide decisions and management reporting.
8+ verticalsConnected through digital marketing, technology and transformation across Al Rama Group.
OCT 2022 — FEB 202302
Al Rama International Traders Dubai, UAE
Multimedia Manager
Coordinating digital platforms and creative delivery.
I managed group websites, digital platforms and multimedia requirements, coordinating content and creative work across business divisions.
FEB 2020 — SEP 202203
Group Bayport Ahmedabad, Gujarat, India
Digital Marketing
Executive
From production craft to e-commerce marketing.
At Group Bayport, I progressed from recreating production artwork to marketing design and then digital marketing. My work connected accurate creative production with social media content, promotional campaigns and e-commerce product communication.
FEB 2020 — AUG 2020Recreation Specialist
Recreated low-resolution artwork into accurate, high-resolution, print-ready files while preserving visual details and production specifications.
SEP 2020 — JUL 2021Marketing Graphic Designer
Produced digital and print artwork, product graphics and production-ready files with a focus on accuracy and brand consistency.
AUG 2021 — SEP 2022Digital Marketing Executive
Supported digital marketing and e-commerce through social media content, promotional campaigns, product communication and creative assets.
MAY 2019 — JAN 202004
Amazing Design Studio Greater Ahmedabad, India
Graphic Design Intern
Where the creative foundation began.
I supported branding, social media campaigns, illustration and graphic design projects using Adobe Photoshop and Illustrator. I assisted with concept development, artwork preparation, design revisions and client presentation materials.
Education & professional development
THE FOUNDATION
2016–2019TECHNOLOGY
Diploma in
Information Technology
R.C. Technical Institute
Ahmedabad, India
2018–2019DESIGN
Web, Digital &
Multimedia Design
Arena Animation
Associate’s Degree in Web Page, Digital/Multimedia & Information Resources Design
CONTINUING TO LEARN
AI, productivity
& leadership.
- Google AI Essentials
- Stay Ahead of the AI Curve
- Discover the Art of Prompting
- Maximize Productivity with AI Tools
- Learning How to Learn
- Becoming Head of Sales
05 / THE WORKING TOOLKITCREATIVE FLUENCY. TECHNICAL RANGE.
Right tools.
Connected thinking.
The platforms I bring together across paid media, measurement, social, design, AI, and development.
SEARCH HAS EVOLVED.
SO HAS MY APPROACH.
SEOSearch engine visibility
AEOAnswer engine visibility
GEOGenerative engine discovery
06 / LET’S CONNECTDUBAI, UAE · OPEN TO CONVERSATIONS
Good things start
with a conversation.
Let’s make it happen.
A role, a project, or a business challenge. Tell me what you have in mind.
Message on WhatsAppEMAIL MEwork@darshitkacha.com
CALL ME+971 56 144 3782
CONNECT ON LINKEDINDarshit Kacha linkedin.com/in/darshit-kacha-1306b716a/